The 2026 Beauty Istanbul International Beauty Exhibition officially concluded in Turkey. Relying on its superior geographical hub connecting Europe, Asia and Africa, the exhibition gathered professional buyers from Central Asia, the Middle East, North Africa and Eastern Europe, covering nearly 500 million consumer groups. The Chinese independent exhibition pavilion attracted widespread attention with high-quality Wound Care Supplies such as breathable medical PBT bandages, hypoallergenic postoperative repair dressings and household beauty care devices.
Local medical beauty chain buyers and cross-border wholesalers highly recognized Chinese medical consumables for their stable quality, complete compliance certificates and fast delivery cycle. The products perfectly adapt to the local hot and dry climate and skin characteristics, solving the local market’s long-term shortage of high-cost-effective medical-grade wound repair products. During the three-day exhibition, Chinese manufacturers successfully connected with more than 160 overseas agents, many of whom confirmed factory inspection plans and long-term cooperative intentions.
Beauty Istanbul has become an important gateway for Chinese medical beauty products to enter Eurasian and African markets. Through offline exhibition face-to-face negotiations, Chinese enterprises have further opened up emerging market channels and enhanced the global popularity of Chinese medical dressing brands.