The 7th Shenzhen CHWE Global Cross-border E-commerce Expo is scheduled to open in Futian International Convention and Exhibition Center in September 2026. The beauty and health section is set as the core highlight of the exhibition. According to official exhibition data analysis, medical repair dressings, elastic PBT bandages, intelligent AI beauty devices and other Wound Care Supplies and smart medical beauty equipment will become the most potential explosive cross-border export categories in the second half of the year.
The exhibition builds a professional DTC brand incubation zone, gathering one-stop service providers of overseas warehouses, cross-border logistics and European and American medical device certification. It helps Chinese factories bypass intermediate traders and directly connect with global top online sellers and independent website operators, opening up new growth channels for medical beauty foreign trade.
Focusing on the development trend of global cross-border e-commerce, CHWE Expo accurately grasps the overseas consumer demand for medical-grade safe repair products. It will further promote the brand export of Chinese medical consumables and accelerate the global layout of domestic medical beauty DTC brands.