The 5th Cosmoprof CBE ASEAN International Beauty Expo successfully closed in Bangkok, Thailand. Nearly 100 domestic beauty and medical device enterprises formed a unified Chinese exhibition cluster to participate in the exhibition, focusing on displaying alcohol-free medical cold compress dressings, portable beauty introduction devices and breathable PBT elastic bandages and other core Wound Care Supplies suitable for Southeast Asian tropical skin characteristics.
Relying on the one-on-one business matching conference organized by the exhibition, cross-border sellers and offline distributors from Thailand, Malaysia and Indonesia successively signed annual supply cooperation agreements for TikTok Shop and local offline stores. Customs data shows that China’s exports of medical beauty products to ASEAN increased by 41% year-on-year in the first half of 2026, and Southeast Asia has become the largest incremental market for Chinese medical beauty exports.
The ASEAN exhibition has built a stable and efficient overseas trade bridge for Chinese medical consumable clusters, continuously promoting the localized layout and market penetration of Chinese wound care supplies in Southeast Asia.