The 57th Bologna Cosmoprof Global Beauty Expo, known as the vane of the global beauty industry, successfully concluded in Italy. A number of Chinese medical device and functional beauty enterprises appeared at the exhibition with self-developed optoelectronic intelligent beauty equipment and medical-grade repair consumables, breaking the long-term monopoly of European and American brands in the high-end European medical beauty market.
Facing the strict EU environmental protection regulations and medical device access standards, all Chinese exhibitors brought products with complete CE MDR certification and CPSR safety reports, focusing on launching animal-testing-free and degradable environmentally friendly Wound Care Supplies and intelligent beauty devices that meet European green consumption trends. The on-site clinical experience demonstration of Chinese radiofrequency beauty equipment attracted a large number of European high-end distributors and chain supermarket buyers for in-depth negotiation.
During the exhibition, 17 Chinese enterprises successfully signed long-term regional agency agreements with European local distributors, covering more than ten countries in Western and Northern Europe. This exhibition marks that Chinese medical beauty products have officially entered the European mainstream high-end market, realizing the transformation from low-price OEM export to high-end intelligent Chinese medical beauty brand export.